About
Anthony Fitoussi · Digital Expert
14 years in digital, with experience across both startups and large organisations.
I have built businesses and digital products: a fintech in Hong Kong, a multi-brand luxury e-commerce site, apps for Allianz and Dior, Hennessy’s global websites, and now a digital and AI studio.
I know how to build, organise and lead transformation. Yesterday it was e-commerce; today it is AI. I find a path between hype and real value, and distinguish shiny tools from solutions that make a difference. My approach: understand the specific problem before shaping a tailored solution, and secure quick wins before tackling deeper change.
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Experience
2025–2026
Aftss Partners — Digital & AI Studio5+ AI projects. Agentic systems, vibe coding, automation, custom chatbots and a tech newsletter.
2022–2025
Wide Agency — Micropole GroupLed digital projects for major luxury brands: Hennessy, Dior and Lectra. 30+ projects, €6.5m in total, teams of 5 to 20.
2019–2021
Novel ConseilTransformation PMO. ERP insurance rollout across 9 countries, 100+ people and a €10m+ budget.
2016–2018
Biondini ParisE-commerce strategy for a multi-brand luxury footwear retailer. Built a Shopify site (€500k+), hired and led a team of 5.
2014–2015
TofuPay — Co-founderE-commerce payments fintech in Hong Kong. 20+ B2B clients. Acquired in 2015.
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Skills
Leadershipproject and budget management · team leadership · roadmaps and prioritisation · governance · transformation and change · data and analytics · CRO · SEO/SEA
Digital & AIe-commerce · UX · data · analytics · CRO · A/B testing · AI agents and RAG · automation · SEO, SEA and GEO · vibe coding
ToolsJira · Notion · Make · Shopify · Google Analytics · Claude, Cursor · Dust
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Contact
A project, a role, a collaboration?
Available for a project or a digital, e-commerce or AI leadership role.
Send a message